I think beetroot is a much misunderstood vegetable, it has so many more uses than as a pickled vegetable served with salad.
Living now is what was part of the eastern bloc, the humble beetroot has many more uses see our recipes here.
Beetroot enjoys a colder climate
The seeds are not singular but clusters so for large roots you may want to thin the seedlings after they first appear.
Start your sowing in early spring they are quite hardy, and continue sowing a few at a time right up until early summer, this will give you a continuous crop.